What clients really want from real estate market


Are you providing virtual tours, floor plans, and interactive maps to your home-buying clients?  If not, you may want to brush up on these tools as this is what modern home buyers expect to see, and what will help you stand out. Read on for more insights from the recent NAR Generational Trend survey.

Fascinating information in the NAR’s Home Buyers and Sellers Generational Trends survey containing many insights to better understand market demographics. We pulled what we thought helpful to share, and you can link to the full report here:

“Sixty-two percent of recent buyers were married couples, 18 percent were single females, nine percent were single males, and nine percent were unmarried couples. The highest percentage of single female buyers was in the 66 to 74 age group at 22 percent. The highest share of unmarried couples were in the 22 to 30 age group at 20 percent.”

(Less than 1% read books or guides about home buying process, regardless of age. However-those ages 22-30 looked up information about process online at highest rate of 17%).

“Referrals remain the primary method most buyers found their real estate agent. Referrals by friends, neighbors, or relatives were higher among younger buyers such as 30 years and younger (52 percent) and 31 to 40 (45 percent) compared to older generations. Older buyers were more likely to work with an agent they had previously used to buy or sell a home.”

Make sure you are asking for referrals regularly, and that you use your CRM tool to stay in touch with past clients. Thus, If you are searching for the best Fairway Independent Mortgage Locations in USA, Contact to our loan officer and get the best information.

This is a great opportunity to review your marketing platforms and tools to make sure you are using the rights ones with tailored messaging to reach individual demographics, and not wasting time, energy and money on things that don’t work.

We are happy to discuss ways that we can work together to grow business, including our Fairway Advantage Pre-Approval™*.

Source By: https://www.fairway-newengland.com/clients-really-want/

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